Simple math
Local ads without the big-platform price tag. See for yourself.
Facebook and Google ads charge per click and auction you against national brands. Display My Ads is a flat monthly rate for real local impressions in Lancaster and North East Wisconsin. Enter your numbers and see what that difference means for your business.
Your ad, your numbers
This is what you pay Display My Ads to run your ad all month.
Be honest. Even 1–2 new customers a month can make the math work.
What does one customer usually spend on a typical visit?
What's left after product, labor, rent, and card fees. Restaurants often 15–30%, services 50–80%.
How many extra times does an average new customer come back in 12 months?
This is an estimate, not a promise. Results depend on your margins, how often customers return, and how well the ad itself performs.
If you spend $200 and the ad brings in 2 new customers:
- Those customers spend about$300
- You keep after your costs (40% margin)$120
- Minus the ad spend-$200
- Monthly profit-$80
What this means
A $150 sale at a 40% margin puts $60 in your pocket. So a $200/month ad needs 4 new customers just to break even. At 2 per month, you need a few more. And if each new customer comes back 2 times, one new customer is worth $180 over the year.
Two examples, very different math
Salon — $200/month
A $150 service at a 70% margin keeps $105. Two new clients a month is $210 kept against $200 spent — barely break-even. But if each one comes back three more times that year, those same two clients are worth $420 a month in kept profit.
Pizza shop — $200/month
A $28 order at a 20% margin keeps $5.60. Two new customers won't come close — you'd need about 36 orders to break even, or 9 regulars who order twice a month. Low-ticket businesses win on repeat visits, not first sales.
Whether two new sales pay for an ad depends entirely on your margin and how often customers return. That's why the calculator asks for both — and why a flat local rate beats paying per click for every random visitor.